Trū Shrimp, that recently debuted in the pet food industry, uses every single part of shrimp in its pet food portfolio.
The Pet Sustainability Coalition (PSC) accredited the trū Shrimp Companies after measuring and verifying that the company met a “minimum performance” and a year-on-year improvement in sustainability.
Ashley Lane, PSC’s Accreditation Manager, said that the shrimp high-protein pet food brand completed a full assessment of its business operations and passed a rigorous verification process.
According to the company, it delivers higher nutritional values, focusing on the sustainable utilization of every part of the crustacean.
"Our company looks forward to becoming a sustainability leader within the pet food industry. This is a wonderful first step in our journey to elevate our corporate social responsibility," said Tru Protein CEO Michael Ziebell.
Trū Shrimp Companies entered the pet food segment in August with the launch of its first brand of high-protein pet food and treats made from 100% ground raw shrimp.
